Hi, I’m Anastasia, people call me Sasa

Currently a Jakarta-based product designer.
Over the past 5+ years, I’ve designed financial products across consumer and enterprise settings. I deal with ambiguous problems and turn them into an intuitive experience.

SELECTED WORKS

  1. Boost product activation & value discovery across Bank Raya's multi-account savings experience

    • Banking
    • B2C
  2. Building shared design practices for complex financial workflows

    • Design System
    • Design Operations
  3. Encouraging positive financial behavior through story badges

    • Finance
    • Gamification

I’ve collaborated with amazing people who helped me grow along the way

KIND WORDS

Testimonial 1 of 7.
“I've been consistently impressed with her holistic approach to design. Anastasia possesses a rare blend of keen business acumen coupled with robust UX prowess. Her ability to swiftly grasp complex business processes and translate them into intuitive user experiences has made a significant impact on our projects. Beyond her technical skills, her positive attitude and agility in learning make her an invaluable asset to any team.”
Farhad IdrisHead of Digital & Product Development, Bank Raya
Testimonial 2 of 7.

“Her talent in UX and product thinking is impressive, she’s a natural problem solver with excellent critical thinking skills. Sasa is a fast learner and has shown remarkable growth in her role. It’s been exciting to see her development and how quickly she adapts to new challenges. On top of that, Sasa is a fantastic communicator and collaborator, always handling tasks and projects with ease and enthusiasm.”

Ryan PratamaHead of Creative Operation, Gizalab
Testimonial 3 of 7.

“Sasa’s design skills are top-notch, and her guidance has played a significant role in my development. Her thorough approach to product design consistently delivers high-quality results and demonstrates a deep consideration for user needs. For me. Sasa’s talent and knowledge would be a great fit for any team.”

Arif KurniaProduct Designer, Bank Raya
Testimonial 4 of 7.

“Her quick grasp of concepts, coupled with adept critical thinking, sets her apart. She effectively articulates her well-researched design choices. Whether navigating tight timelines or pioneering projects from scratch, she consistently delivers with unwavering reliability. Sasa has an impressive collaborative approach with project managers/owners, ensuring thorough discussions of all scenarios. Her ability to share her knowledge and dedication to the team's growth made her invaluable.”

Atrasina WinonaSenior UX Researcher, Gizalab
Testimonial 5 of 7.

“Sasa is an incredibly creative and innovative product designer. She played a crucial role in shaping the Raya Digital Bank Apps right from the start. She's a pro in mobile app design and product thinking and thrives under pressure, consistently delivering outstanding results. Sasa is a Figma wizard and collaborates seamlessly with various team members, including Product Owners, Engineers, and Managers.”

Agam RianggaProduct Designer, Bank Raya
Testimonial 6 of 7.

“Sasa has an outstanding ability to quickly understand business processes and design intuitive and attractive user interfaces. She consistently demonstrated high dedication and limitless creativity in every project she worked on. Sasa always has new ideas for implementing her designs. She is capable of providing effective solutions to solve her team's problems.”

Refornia MeiProduct Designer, BRI
Testimonial 7 of 7.

“Working with Sasa is fun, as her enthusiasm and commitment to excellence are truly admirable. Sasa is a collaborative team player and has a knack for inspiring the entire team to reach new heights. Together, we've achieved extraordinary breakthroughs and created countless exceptional stories.”

RedoniUX Writer, Gizalab

ABOUT ME

I’m curious in a little bit of everything.

I love beautifully crafted stories and thoughtful details. Apart from design, I’m a foodie, a traveler, a binge watcher, an avid manhwa reader, and a Ravenclaw—occasionally drawn into a rabbit hole.